Meet RICH BITCH Protect + Prime Serum, a multi-benefit serum primer that protects, hydrates and rejuvenates skin, creating a smooth canvas for all day makeup wear. The newest member of our RICH BITCH family is a hybrid serum primer with a lightweight cream to oil texture and a unique elastic stretch that hugs and hydrates while forming a breathable, protective moisture barrier. Created to be worn under makeup or on its own for that "I drink 8 glasses of water a day" glow.

Pair with RICH BITCH Cactus + Vitamin C Moisturizer and RICH BITCH Nourishing Plant + Peptide Lip Balm for locked-in, all day hydration.

Consumer Perception Testing (Results from an in-home use study of 32 subjects over 2 days):

• 100% said skin felt immediately smooth after application
• 96% said skin felt immediately nourished, healthy and hydrated after application and at 90% after 8 hours of use
• 93% said when used with foundation, skin was softer, healthier and glowing after 8 hours of use
• 93% said skin looked healthier than with foundation alone
• 87% said when used under makeup, foundation stayed in place after 8 hours of use
• 87% said pores, fine lines and imperfections were blurred and less noticeable after 8 hours of use
  
• 84% said foundation had all day wear